Storytelling as a Major Communication Tool

Date and Time: Wednesday, October 24, 3pm
Where: Ottawa Public Library Auditorium (120 Metcalfe)

In recent years there has been a great deal of interest in the benefits of storytelling to communicate images, values and messages in the corporate world. In the current era of complexity, abundance and globalization, storytelling is an essential tool for competitive advantage. Libraries have long considered themselves as information centres but now, in order to meet the needs of present and future library users and advocates, we need, more than ever, to grab people's attention and engage their imagination, combining the motivating power of story with the convincing power of well-presented information and value. A compelling story can engage, inspire and change people's perceptions of the place of the special library and special librarians in their lives.

This session will explore the use of storytelling in the library world, not as entertainment for young listeners, but as a major communication tool to convey the fundamental nature of the significance of special libraries today. We will look at the values of storytelling as a viable and powerful agent of change. Here we explore the art of storytelling in exploring and building the social and cultural architecture of organizations, to communicate the future of the organization clearly and enthusiastically, to help people crystallize their own ideas for change, and to enhance communication styles and content delivery.

Offered in partnership with the Ottawa Public Library.

Cost:

• CLA Members and OPL employees - $10
• Non-members - $15
• Students - $5

Payment by cash or cheque will be taken at the door. We are unable to accept debit or credit cards. Invoices can be arranged in advance of the event by emailing info@caslisottawa.on.ca.

Register by sending your name and membership/student status by October 22 to: rsvp@caslisottawa.on.ca

If you have any questions about this event, please contact info@caslisottawa.on.ca.

About the Speaker
Gail de Vos, Adjunct Professor at University of Alberta's School of Library and Information Studies, is a professional storyteller and author of 7 books on storytelling.