Two recent articles about the 2.0 world:
The Secrets of Marketing in a Web 2.0 World (Wall Street Journal)
Wikis That Work In The Real World (InformationWeek)
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.
If only they knew how to do it.
That’s where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.
With business technology and compliance teams struggling to keep from drowning in the content employees create, it might be tempting to turn off some of the spigots. Here are four companies doing the opposite: letting wikis loose and reaping benefits.(Thanks to ResourceShelf)