“Prepare to Defend Your (site): Website Performance Measurement”

Given today’s environment of increasing accountability, organizations across Canada are seeking practical ways to show results to inquiring stakeholders. In particular, organizations are demanding to know why promotional and communications activities shouldn’t be pared back. Especially that pesky website.

During this entertaining workshop, Kelly Kubrick of Online Authority will use live examples of attendees’ own websites to illustrate how to measure your own website’s performance, report progress and show results.

First offered at the Manitoba Library Association’s (MLA) conference in May 2009, CASLIS National is now sending the session on the road. Join us this fall in Winnipeg, Edmonton Calgary and Ottawa and learn how to:

• Prove you are using your website to offer better service to clients;
• Ensure your website remains accountable; and
• Secure resources to improve the website going forward.

It’s an Internet call to arms!

Who Should Attend:

This non-technical workshop will appeal to anyone involved with website content, design and strategy.  Individuals who work directly with their organization’s website content will come away with tips and tricks to maximize their web presence.  Managers will come away with a better idea of how to justify their website to upper management and stakeholders.  

Participant Comments:

"The best workshop I've been to in a long time"

"I can really use Kelly's tips and tricks in my workplace"

"Kelly is such a dynamic speaker and her topic was so interesting - we just have to bring her back for another session"

"I'm so glad I attended this session and now I'm anxious to get back to work and fix up my website"

Length and Format:

This three hour workshop will be offered by the following CASLIS chapters:

• Winnipeg, MB – November 3rd, 2009 – 2:00 pm
• Edmonton, AB – November 4th, 2009 – noon
• Calgary, AB – November 5th, 2009 – time tbd
• Ottawa, ON – November 12th, 2009:  1:00 - 4:00 pm

Cost:
CLA members: $40
Members of other professional organizations: $45
Non-Members: $50

CLA Student members: $20
Student non-members: $25

Where:
Capital Hill Hotel & Suites, Tupper Room
88 Albert Street, Ottawa ON K2P 1E7

Speaker Biography:

Kelly Kubrick, owner of http://www.OnlineAuthority.com, is an experienced consultant who specializes in Internet performance measurement. Kelly’s expertise stems from her years with Time Inc, Time Warner’s publishing division in New York. As Director of eCommerce Development, she oversaw the planning and launch of websites for brands such as TIME, Sports Illustrated, People and Fortune and served on joint Time Inc.–America Online (AOL), marketing, online customer service and email corporate task forces. Kelly comes armed with academic credentials including an MBA from New York University, a diploma from the Radcliffe Publishing Course at Harvard University and a BA from Victoria College at the University of Toronto.

Full bio available at http://www.onlineauthority.com/about-online-authority/